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The proper way to increase your business by using this powerful brand, audience and content-promotional tool We’ve been talking lately on how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes daily.

A note of caution: there are numerous people who promise to develop your Instagram followers through the thousands, but beware. Many of them use fake accounts produced by bots to inflate your numbers. These kinds of followers have zero value. Actually, they can even be dangerous, planning to steal your password or photos or infect you with a virus.

Based on the data security company Imperva, these bad bots make up 28.9 % of bots on Instagram. The simplest way to develop your Instagram followers is simply by being authentic to your brand and your audience.

Here are 3 guidelines to help you get real Instagram followers:

1. Tell a Story with Hashtags – It’s great to apply your company name as a hashtag, but you need to think beyond that.

In order to make use of your Instagram posts to get followers, use other hashtags that tell the history of the image you’re sharing. You want to start up a conversation when you’re sharing posts for things such as:

Events

Promotions

Contests

Product launches

An excellent illustration of a brand name who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to persuade folks to get together and share their chips, and also to make use of the hashtag whenever they share photos of their meetups.

By making use of engaging, relevant hashtags, you could be discovered in Instagram searches and hopefully build-up followers on Instagram.

2. Get Creative – Instagram is centered on photos, so many individuals think about the caption as being an afterthought. Don’t forget about the image caption! It is possible to generate engagement and promote sharing by making use of descriptive words that can engage, inspire and entertain your followers.

Below are a few ideas to assist you develop followers on Instagram with your posts:

Use questions within your caption. Write your question at the outset of the post so that people look at it first.

Get personal with your post. Tell a story about you, or the way your product helped or inspired somebody else.

Ask people to tag others. Asking individuals to tag three with their best friends or tagging someone these are grateful for brings other potential followers to the equation.

An excellent illustration of a brand that does personal posts well is definitely the @NatGeo Instagram account. They generate breathtaking Instagram Stories with informative captions to coach an individual on the plight of animals all over the world. Remember with regards to using Instagram posts to get followers, it’s all about being authentic. Don’t use questions in just about every post or tell a private story that isn’t genuine.

3. Go Local – One of the better ways to build your Instagram followers is to obtain to find out your neighbours! Whether you’re creating Instagram ads or wish to market your event in a specific area, you can see what’s taking place close to you by visiting the search page and clicking on the Places tab.

Type in the spot to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – leaving a comment or perhaps an emoji and follow the person blevuz you prefer what you see. Hopefully, this can be the start of an organic interaction.

For example, should you offer life coaching services, you might key in your location then “entrepreneurs.” Local entrepreneurs may be looking for more work and life balance or assistance with life goals or career challenges. Similarly, if you have a physical location that people have checked into on Instagram, comment on those posters’ pictures to ensure they’re mindful of your Instagram presence, and then follow them.

These are some of the guidelines on how to build Instagram followers the proper way: no bots, no shortcuts, just tried and tested approaches to engage along with your audience and turn them into followers!