Long John Silver’s, the nation’s largest quick-serve seafood restaurant, is making waves in 2019 while celebrating its golden anniversary with an enthusiastic FISH YEAH! From the beginning, Long John Silver’s treated every moment as a chance to celebrate the food we love most out of the place we like most – the deep blue sea. Now, fifty years into a journey that’s spanned sea to shining sea, Long John Silvers Restaurant continues to be driven by that vision as it plots a course for another 50 years of adventure.
The initial Long John Silver’s opened in 1969 after an enterprising businessman and restaurateur named Jim Patterson experienced a really exceptional Fish and Chips meal while vacationing on the coast. “The concept of Long John Silver’s was simple,” Patterson said. “Consider the unique seafood experience through the coast making it accessible to all. It’s what drives us to offer every guest who sails along with us moments of sea-prise and delight, with ring-the-bell service and real fish sourced responsibly from real places.”
Staying true to that particular vision, Long John Silver’s recently added grilled salmon – wild-caught inside the north Pacific – and grilled shrimp to its menu of classic signature battered favorites. It was a major launch for the brand that included rolling out new grill equipment to restaurants throughout the fleet earlier this coming year. With the grilled seafood menu, guests can now enjoy grilled meals and variety platters or continue bold flavor adventures with baja, sweet chili, or southwest tacos and rice bowls that are sure to make taste buds scream Fish Yeah!
Along with making waves with its new grilled menu, Long John Silver’s has additionally been making music and cranking out “fintastic” hits with its personal record label, Fish! Yeah Records. The seaworthy success of the record label this spring inspired a summer follow-up album celebrating Fishmas – summer time season of seafood. The company has been spreading Fishmas cheer with seafaring swagger and swag in order to sea-prise and delight its social media followers. These whimsical innovations have swept throughout the company’s branding. Seen online, with their new website as well as in person with their redesigned packaging – both aimed to amplify the general guest experience.
“We would like to thank each of the people who’ve joined us on this 50-year journey,” said Stephanie Mattingly, CMO of Long John Silver’s. “From the partnership of our own franchisees and our restaurant crews towards the guests they welcome aboard every day inside our restaurants; the loyalty and continued support Long John Silver receives is exactly what inspires us to seas every moment!”
Guests can discover more about the lore and lure of What Time Does Long John Silvers Open on its recently redesigned website at www.ljsilvers.com/our-story and join the conversation via social networking on Twitter, Facebook or Instagram.
About Long John Silver’s – Long John Silver’s is really a classic American brand founded in 1969 and stands today since the nation’s largest quick-service seafood chain with nearly 900 franchised and company-owned restaurants nationwide. Long John Silver’s is known for uzuccb wild-caught Alaska white fish hand-dipped in the signature batter and fried to golden perfection. Discover more at www.ljsilvers.com or join the conversation via social networking on Twitter, Facebook or Instagram.