One of the greatest mistakes most marketers do today, is think email marketing is dead. Many marketers today drop the e-mail marketing scheme to choose social networking. Come to think of it, social networking look a lot more sexy than email. But, is a social networking post really as effective as an email? Before we answer that question, lets state a well known fact. It is easier to send a friend request on Facebook than to collect an email online. But trust me, free bulk email software is thrice as worth it as social media. So, precisely what is email marketing?
Email marketing is the targeting of consumers through emails. Every emails brought to a possible customers can be regarded as as email marketing. Email marketing involves sending a promotional email or an ad to a subscriber. Via his current email address. Significant amounts of organisations today use email marketing. A lot more bloggers do use e-mail marketing today than in the past. As an example, have you ever been browsing online, and you see some field where you are motivated to submit your own name and email to obtain a free eBook or update? This is the front a part of e-mail marketing.
Most bloggers use e-mail marketing because it increases the customer experience. With a well targeted email list, you can reach established customers and prospective ones too. Virtually any subscriber will be informed better and more easily via email. The e-mail will have a greater visibility than a Facebook post. The Facebook post is going to be drowned in a stream of content in the minutes following its posting.
Do You Really Need E-mail Marketing? If you wish to improve your customers’ or readers’ experience, then you will want email marketing. Forget about the glamour and also the flashy of social networking. We have been talking efficiency here. We have been talking greater engagement. Greater reach. Greater click through rate and more. As many experienced marketers say, ” the cash is within the list”. Some even say “your value depends on your network”. Inside the following lines, I will explain the advantages of email marketing. Within these explanations, I am going to use statistics. The sites which produced those stats will be mentioned after this article. So, let’s get into the main advantages of using e-mail marketing.:
Potential Reach: Are you aware that in 2013, there were about 3.2 billion email accounts created on the planet? 95% of online consumers work with an email address. By far the most interesting fact is; 91% of these consumers check their email accounts at least once each day. Today, we browse more with our phones than our computers. Because of this, our company is more easily notified when we receive emails. Our phones put the notifications right before our eyes.
Today, it really is easier to check to an email when compared to a Facebook or Twitter post. The reason being whenever we post content, so does millions of other individuals. Consequently, finding a particular post you liked 3 weeks ago can be the most daunting task.
Actual Reach: Before I explain this part in greater detail, let’s get some good interesting numbers. Within the first 50 % of 2013, a research conducted using emails being a marketing channel revealed some staggering facts. One that sticks out probably the most is it; 18% in the emails sent throughout a campaign never reach their destinations. 4% from the sent emails are sent in to the spam folder. That makes 22% from the sent emails which do not actually make it to the intended receiver.
On the other hand, 78% of the emails sent throughout an email campaign actually reach their destination. Think of it in this way, If you send 1000 emails, 780 emails will reach their destination. In addition to that, 91% from the receivers check their emails daily. This implies, about 709 receivers would really visit your email. This really is great efficiency, as lower than 30% from the emails sent are lost.
Now, let’s compare these numbers with those of a Facebook campaign performed in a similar manner. This revealed that 74% of the Facebook posts are in reality lost in the big stream of content. Which is a problem. That means, per thousand Facebook posts, 740 are lost inside the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your articles is not going to actually click through. Not even half will actually do. That leaves us with less than 130 individuals who are actually interested in our offers.
Click Through Rates: In the earlier point, we talked about what percentage of individuals who see and could such as your posts and mails. Now let’s discuss people who actually complete the actions and do what you want them to do. Let’s dnsnaz clicking on a hyperlink. This link may take these to a website landing page or even a website.
Click through rate is the percentage of people who receive your message and actually click on it. The click through rate of any tweet is .5 percent instead of 3% for the email. These numbers look small at first. But, this means that people click 6 times more on an e-mail link than on the tweeted link.
Let’s continue using our demonstration of 1000 emails and 1000 social networking posts. A .5% click through rate means per thousand, 5 people will actually click on your link. This can be for social networking. Sometimes the click through rates are higher, but those are particular cases. The numbers we use listed below are average ones.
A 3% click through rate with emails means 30 clicks per thousand. That is the best click through rate you may obtain normally. The numbers usually are not astounding, but efficient numbers are certainly not always astounding. The main difference is certainly because, when people provide you with their contact information they really desire to hear more form you.
Your Readers Want To Buy In This Way: Most people use social networking to speak with friends first. Seldom are they employed to receive business news and reviews. You can find specialized websites for your. 77% of the users during a survey online said they like to obtain promotional messages in their emails. 4% said they like these messages on social media marketing. This talks to the truth that by submitting an email, individuals are literally providing you with a company meeting location.