There are countless independent artists and people need to focus on one thing: gaining new fans! Yes, even more than money, we must have people to hear us and tell their friends regarding the mind-blowing new band they discovered. Getting our music put on Spotify is actually a critical step in this method.
Unless you’ve been living on Cloud 9, you’ve heard of Spotify as well as its “freemium” service. You’ve also heard how Spotify has brought the social networking by storm. Each and every time one of my friends listens to your song, it pops on my Spotify, Facebook, Twitter, and whatever other social accounts We have; ex: “Hey! Nicklas just joined Spotify and heard Weasel… ” You obtain the thought.
So even though the amount of money you will make per stream (per play) is less than a penny, the exposure potential is worth it. And fortunately for indie artists like yourself, it’s pretty simple to get the music onto Spotify.
At the moment, you may be signed to a label. If you have, your music may be on Spotify already. If it isn’t, call your rep and inquire if they’ve uploaded your music for the service. Should they haven’t and you want them too, offer the order! (in a nice way). Also, make sure they send Spotify your press kit loaded with a bio, photos, contact info and other things that creates you stand out. Not so difficult, right?!
Should you be an unsigned artist, that’s okay as there are tons of methods to upload your music without having a label. However, buy spotify plays cannot negotiate with you directly. Why not? I’m sure it’s among the stipulations of the agreement with the majors. But the solution is still fairly simple. You should select a distributor like Tunecore, CDBaby or DittoMusic. I’ve written an overview of these distributors so you can save some time to keep rehearsing.
Once you’ve created your account having a distributor or signed a label agreement, your music will likely be uploaded onto Spotify within 4-six or seven weeks. However, there is still try to be done, which leads us to:
Spotify doesn’t always receive your awesome press kit, so just as a backup, create a profile at allmusic.com. Spotify will check for you there should they don’t receive a bio.
Since each of the tedious stuff is done with, it’s time to let your fans know Spotify will be sporting your tunes soon! Think of cool promo posts on Facebook, Twitter and MySpace. Produce a promo video for your YouTube channel. Just had a sweet idea: write a song only for your Spotify release and hook it up for your posts! Ex: “Can’t wait to find out our fans on Spotify. We’ve recorded a song only for you guys! Coming to your Spotify account soon!” Fans will eat it!
Okay, you can find a couple of tedious points to accomplish still. No site is complete anymore without clickable logos. As soon as your music is on Spotify, download the service’s logo at iconfinder.com. Next, look for your band profile on Spotify (several options will come up, including “Top Hit, Tracks, Playlists”… you want to select the link under “Artist”). While hovering over your artist profile, right click and choose “Copy Spotify URI.” Last, combine the URI using the Spotify logo with the addition of it to your site or blog sidewall by creating an “Image Widget.”
Another hip promo you may use for Spotify is the “Spotify Play Button.” This feature enables you to post songs on your website and blog. First, right click any song, album or playlist in Spotify you wish to promote and when ioyesv select “Copy Spotify URI.”
As an example, let’s post this URI to your blog. Start your blog, write something for your hungry fans in html mode: (“We realize you guys need a sneak peak of our upcoming album. Here’s the first track to suit your needs! Share it with your friends!”). Next, post the web link and add a salutation.
Despite the fact that Spotify will help gain fans to your awesomeness, it can’t be the beat-all, end-all solution! For your band to succeed, you have to practice modern marketing, which means utilizing multiple vehicles. Helping you to succeed is our responsibility at musicmunch.com. Check us out for more tips!